Shopify B2B 2026: When Shopify Plus Works
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We define laggards as companies that saw their revenue growth fall below the lower quartile for their industry and region in 2024. We define winners as companies that achieved revenue growth above the upper quartile for their sector and region in 2024 and that demonstrated positive gross margin growth. For 2025, companies expect 1.3 times revenue growth on average compared with 2024. As inflation tapered in 2024, many business-to-business (B2B) companies globally posted a strong year, with 54% exceeding their revenue growth targets and 14% achieving their targets. Iterative testing allows for ongoing optimization, enabling businesses to adapt to changing trends, preferences, and challenges. This includes testing different elements such as subject lines, content variations, and CTAs to identify what resonates best with the audience.
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Technographic segmentation categorizes customers based on the tools and systems they use, offering a clear view of their technology stack. Furthermore, behavioral attributes can give your go-to-market and product teams insight into widely used areas of your product, potential pain points, and opportunities for upgrades or enhanced usage. By analyzing this data, you gain insights into customer priorities, product usage patterns, expansion opportunities, and renewals. Behavioral segmentation focuses on customers' interactions with your brand, products, and services.
The company primarily targets the so-called “Chardonnay Girls” target market which consists of confident, optimistic, fashion-conscious women in the age bracket. Vans is now taking advantage of the athleisure trend target market and has a much broader appeal, but the company’s stores continue their retro, skateboarding vibe. The brand appealed to so-called “misfits and rebels” who saw these sports as not only a hobby or passion but a lifestyle choice. From this, Nike defined a target market of mostly younger consumers who were interested in fitness and possessed the disposal income to invest in equipment and achieve their goals. As part of its rebranding effort, the company analyzed the benefits of owning its apparel, shoes, equipment, and accessories. Nike started out marketing to professional athletes and then expanded its business model to incorporate “everyday” athletes and sports enthusiasts.
In which markets can you provide support?
Risk stays moderate because the audience already trusts the brand. It works well for companies with strong customer relationships and a clear understanding of audience preferences. This route strengthens promotion, improves branding, and adjusts pricing within familiar territory. The best approach always aligns with the company’s size, industry, resources, and competitive landscape.
Key Features of Shopify B2B Commerce
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At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. Competitive pricing, mobile-first techniques, and robust IT infrastructure additionally aid the market's growth, making Asia-Pacific a critical hub for B2B SaaS adoption. Key markets such as China, India and Southeast Asia are leading, fuelled through expanding SMEs and a rising cognizance on performance and scalability. Businesses increasingly more depend on SaaS platforms for CRM, ERP, advertising automation, and collaboration tools to enhance operational performance. The U.S. remains a key hub for worldwide SaaS innovation and marketplace growth. Additionally, cybersecurity dangers and data privacy issues are developing, worrying stronger security features.
This could involve crafting blog posts, videos, or social media content to address your target customers’ unique interests or challenges. In contrast to consumer-based positioning, brands must not neglect competitor-based positioning. For example, a beauty brand may develop unique campaigns for various age demographics, emphasizing that the product suits each group’s specific skin needs. We work with companies of all sizes, from small businesses (SMEs) to the world’s largest international brands, and market research is important to them all. A market research agency designs and conducts structured research studies to help organisations understand customers, competitors, markets, and brand performance. As one of the top market research agencies and insight consultancies, Vision One helps brands move forward with confidence and control.
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Whether you’re a fast-growing e-commerce brand or a global retail chain, the key is to align platform capabilities with your operational and strategic goals. I think the brands that thrive are the ones that blend innovation with authenticity, creating meaningful, personalized experiences that resonate with consumers. By 2025, I foresee personalization advancing beyond basic customization and enabling brands to deliver hyper-personalized content and recommendations.
- If you focus on inbound marketing, tools that help capture and nurture leads are a good choice.
- It is essential to differentiate between Shopify’s standard B2B capabilities, possible with apps and workarounds, and Shopify Plus B2B, a stronger offering designed for higher-volume, higher-growth wholesale brands.
- The drag-and-drop calendar and hashtag suggestions help marketers plan posts that align with brand aesthetics and drive engagement.
- We also included a list of “point-solutions” to show an example of what a custom-stack of point solutions might look like and its cost.
- Join other ecommerce brands that are growing with HubSpot’s email marketing.
The goal is to start personalizing how you sell, market, and support based on what each segment cares about. B2B customer segmentation is the practice of dividing your target market into distinct groups based on shared characteristics, pain points, or behavioral patterns. Your product team builds features for an imaginary typical customerI who doesn't exist. A price-focused buyer won't respond to the same pitch as someone who wants premium features and dedicated support. A 10-person startup has different needs than a 5,000-person enterprise. B2B customer segmentation is the practice of grouping your target market into segments based on shared characteristics, pain points, or behavioral patterns.
This includes obtaining informed consent from participants, ensuring data confidentiality, and maintaining transparency throughout the research process. It’s about understanding customer needs, market demand, pricing strategies and industry trends. For any business, market research agencies possess a deep understanding of research and how to achieve the desired results. Combining advanced analytics with qualitative insight and customer journey mapping, we uncover the ‘why’ behind customer decisions—empowering businesses to enhance experiences, build stronger relationships, and drive sustainable growth. Our services include customer experience (CX) research, customer satisfaction studies (cSat), and customer segmentation to reveal what drives loyalty and behaviour.
Understanding these distinctions allows businesses to tailor their approach for maximum relevance. For example, a small startup in tech may have vastly different needs than a large corporation in manufacturing. B2B market segmentation offers businesses several key advantages. In contrast, B2B views businesses as entities with shared goals like productivity and growth. B2B market segmentation is about simplifying a vast business marketplace into smaller, manageable groups with shared characteristics.
For example, a brand email that lets me know a product on my wishlist is on sale will, more likely than not, turn me into a loyal and appreciative customer. While a buyer persona represents your ideal customer, a negative — or exclusionary — persona represents who you don't want as a customer. Buyer personas include the “why” behind customer behavior, not just the “what.” In just a few thoughtful steps, you’ll walk away with consumer stories and profiles representing your customer base. In this piece, I‘ll explain what a buyer persona is and show you how to combine different research methods to create detailed personas.
Organizations managing high promotional volumes, multi-region rollouts, or parallel brand configurations benefit from infrastructure supporting throughput spikes without degradation. Retail and e-commerce businesses drive incremental margin through personalized incentives, demonstrated by Breville unifying promotions and loyalty across markets. Quick service restaurants can grow order frequency with real-time incentives, evidenced by McDonald's scaling loyalty to three markets in five months. The pricing model allows organizations to start small and scale without prohibitive upfront costs. Options include dedicated hosting, custom SLAs, enhanced security controls, and tailored team training.
A small but growing slice (3% of B2B marketers overall and 6% of pacesetters) say agents are core to their strategies. Pacesetters (established, advanced, and leading marketers in the category) are more likely to use them, with 43% saying they experiment with AI agents. More than a quarter (28%) of B2B marketers say they experiment with AI agents. Most marketers are exploring or developing their AI approach. The most common challenges Customer segmentation for B2B marketing are the same as those identified in last year’s survey. The biggest driver of improvement is people-related, with 74% pointing to strategy refinement.
When you’re ready to put all of these tips into practice, check out our full-featured email marketing service, Marketing Campaigns. Segmentation allows you to tailor your email content to match the specific challenges and interests of different business segments. Plus, when the time comes to make a purchase decision, your brand stands out as the knowledgeable choice. ABM transforms your email marketing from a shout into a whisper directly into the ear of your most valuable prospects.
